Executive Value Proposition Letter
The executive value proposition letter (VPL) describes your competitive differentiation and value to a prospective employer. The VPL has proven effective in opening a conversation for an opportunity that may not be advertised.
The Executive VPL includes:
► One 30-minute telephone conversation to develop your personal branding statement and convey your competitive differentiation.
►One custom value proposition letter delivered electronically in MSWord format. Turnaround time is usually 3-5 business days.